About Us
About Your Trusted Calgary Accounting Firm
Who We Are
At White Raven Accounting & Bookkeeping, we’re more than just a service provider — we’re your dedicated Calgary accounting firm and long-term financial partner. Founded in 2021 by Jenny, a CPA with nearly a decade of experience, our boutique firm was created to offer small businesses, sole proprietors, and individuals the kind of personalized support that’s often missing in traditional firms.
We combine professional expertise with a down-to-earth, approachable style, making it easier for you to understand your finances and feel confident in your decisions. Whether it’s bookkeeping, taxes, or business advisory, we’re here to simplify the numbers and support your growth—every step of the way.
Mission
Our mission as a Calgary accounting firm is simple: deliver exceptional customer service while helping you achieve your financial goals with integrity and accountability. By fostering strong relationships and offering tailored financial solutions, we make sure you feel understood, supported, and empowered.
Vision
We aspire to be the go-to Calgary accountants known for trust, sincerity, and customized service. Supporting not only individuals, but also entrepreneurs and small-to-medium-sized businesses across Alberta, we aim to be the reliable partner you can depend on throughout your business journey.
Values
At White Raven Accounting, our values guide everything we do. As a boutique Calgary accounting firm, we operate with integrity and accountability, treating every client with the care and respect you’d expect from family-based service. Our goal? Reliable support that’s always rooted in trust.
Why Choose us?
When you choose White Raven Accounting for your personal or business needs, you’re choosing a Calgary accounting firm that puts your best interests at the heart of everything we do. As a small business ourselves, we understand the unique pressures, challenges, and decisions you face day to day—from managing cash flow and staying compliant to planning for growth. That’s why we take the time to truly listen, offering advice that’s not only practical but also tailored to your goals.
You can expect honest communication, transparent guidance, and financial support that feels more like a trusted partnership than a transaction. We believe accounting should feel approachable—not overwhelming—which is why our clients often describe working with us as friendly, helpful, and refreshingly human.
With nearly a decade of experience and hands-on financial support provided to more than a dozen Alberta-based businesses, we’ve built a reputation for reliability, clarity, and care. Our commitment is simple: to help you thrive with confidence, every step of the way.
How Can We Help You?
At White Raven Accounting we have expertise working with individuals and small businesses, and aim to educate as we serve. Our Calgary accounting firm excels in servicing small businesses, sole proprietors and personal tax requests. The foundation of how we run our firm evolves from our desire to educate our clients on what we do and why whilst we resolve and address the accounting, bookkeeping or financial state of your business.
Privacy is extremely important to us at White Raven Accounting & Bookkeeping, which is why we guarantee that your personal information will never be shared to any outside parties without your consent. Now a days, everyone has busy lives and keeping up with bookkeeping and taxes may be the last task on your mind. For this reason, we made things easier for our clients and offer all accounting, bookkeeping and financial services and request electronically.
Reviews from Clients Who Count on Us
Ready to work with your local Calgary accounting firm?
Let’s connect and start building something great—whether it’s for your business or your personal finances. From bookkeeping and incorporation support to tax planning and financial clarity, our friendly, CPA-led team is here to guide you every step of the way. We take the time to understand your unique goals, answer your questions, and provide honest, practical advice you can count on.
Reach out today to schedule your consultation—we’d love to learn more about how we can support you or your business in reaching financial peace of mind.
